India’s Meetings, Incentives, Conferences & Exhibitions (MICE) industry is rapidly ascending as a pivotal economic powerhouse, demonstrating its strategic significance to “Brand Bharat.” With a current valuation of USD 49.4 billion in 2024, the sector is projected to more than double to a staggering USD 103.7 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 13.2% from 2025. This exponential growth underscores the critical role played by event service providers, who are increasingly investing in cutting-edge technology, adopting AI and fostering global collaborations to deliver world-class experiences.
The upcoming India Expo Shop 2025, organized by the Indian Exhibitions, Conferences & Events Services Association (IESA), on August 12-13, 2025, at Yashobhoomi, Dwarka, New Delhi, is set to be a landmark event showcasing this vibrant ecosystem. Over 100 leading suppliers will converge to highlight their innovation, precision, and flawless execution, which have been instrumental in managing marquee productions such as the G20 Summit, BharatTex, AeroShow, DefExpo and India Energy Week.
Mr. Jatinder Kapur, President, IESA, emphasized the sector’s importance: “India’s MICE sector is rapidly emerging as a key economic driver, hosting over 35,000 corporate events annually and nurturing a robust talent ecosystem. Valued at USD 49.4 billion in 2024 and projected to more than double to USD 103.7 billion by 2030, the sector reflects its growing strategic significance to Brand Bharat. India Expo Shop 2025 aims to showcase this momentum, celebrating the creativity, precision, and entrepreneurial spirit of our 3,000+ service providers.”
The MICE industry’s impact extends far beyond event execution. It generates significant revenue through direct and indirect spending, stimulating local economies, fostering job creation across various sectors like hospitality, transportation, and event planning, and promoting infrastructure development. Furthermore, these events elevate India’s global recognition, attracting investments and showcasing the nation’s diverse cultural heritage and modern capabilities.
“Over the past decade, IESA has focused on bringing together event service providers from across India under one unified platform. With a strong and growing community of over 550 members nationwide, we are now shifting our focus towards creating meaningful business opportunities across all segments of the industry,” said Ms. Uma Menon, General Secretary, IESA.
A key highlight of India Expo Shop 2025 will be the debut of ‘EventFully Bharat 1.0’. This unique initiative is designed to be a curated platform for emerging ideas, disruptive technology, and entrepreneurial ventures within the event services space. New-age startups will have the unprecedented opportunity to pitch live before a jury of industry leaders, global buyers, and investors, fostering innovation and unlocking fresh collaborations. This initiative aligns with Prime Minister Narendra Modi’s vision of positioning India as a global hub for events, from BRICS summits to future Olympics.
The MICE sector benefits immensely from India’s burgeoning startup ecosystem, rising global investments, and a growing demand for sophisticated event experiences. From transforming spaces through design, logistics, AV and fabrication, these entrepreneurs are not merely enabling events but are setting new industry benchmarks.
As India progresses towards a future defined by Smart Cities, Net Zero Construction and Sustainable Infrastructure, India Expo Shop 2025 stands as a critical platform to align national ambition with world-class delivery, truly turning vision into reality. The event promises a complete view of the industry’s capabilities and future direction, reinforcing India’s position as a dynamic and competitive player on the global MICE landscape.
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