Koffelo, a new-age Indian coffee brand built on innovation, craft and convenience has introduced NOC, India’s first ultra-fast cold brew liquid shot crafted with patented super drop technology, brewing café-style cold brew in just five seconds.
NOC (Nitrogen Over Coffee), a name inspired by the signature hiss, foam and cascade is a compact 20 mL liquid shot that instantly turns into smooth, café-style cold brew in just five seconds.
Made from carefully selected Brazilian and Ethiopian Arabica beans, each NOC shot is slow-extracted for flavour and sealed to stay fresh, stable and consistent.
Each shot delivers 2.4× more natural caffeine with only 15 calories. The long extraction process delivers no synthetic stimulants, low acidity, less bitterness and a silky-smooth flavour and texture with no added sugar and preservatives.
NOC is a cold brew that looks, sounds and tastes like a café-crafted beverage. NOC collapses the long-hours cold brewing process into a fast experience, without compromising flavour, smoothness or purity.
NOC blends easily with hot or cold water, hot or cold milk, soda, tonic, lemonade, smoothies, cocktails and mocktails. NOC is poured into milk or water to get a sharp, satisfying hiss, a mesmerising cascade swirling downward and a creamy, foamy finish that feels unmistakably luxurious being it Americano, Cappuccino, Vietnamese, Mocha or Café Latte.
NOC does three things: creates the beautiful downward cascade seen in premium cold brew, gives the drink a velvety, silky texture and helps lock in freshness naturally.
NOC is a healthier alternative to energy drinks and becoming the natural choice for professionals, students, athletes, gamers and travellers.
Gaurav Varshney, Founder at Koffelo, shares: “India’s cold brew market is growing rapidly, but the innovation has been limited. Cold brew in India was either too slow or too inaccessible. Cold brew is becoming India’s new coffee culture. NOC arrives with a strong first-mover advantage, offering a format that has never existed in India before, fast, premium, experiential and modern. With NOC, we wanted to bring that premium experience out of cafés and into everyday life. We didn’t want to improve cold brew, we wanted to reinvent it.”
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